Branding — BENJAMIN CHEW

(Personal Work)

CLIENT: The Corner Hotel

PROJECT DESCRIPTION: For this project, I collaborated with an interior designer, working on spatial design and graphics to brand and create an aligned identity. The designs introduced provoke the notion of sustainability and social engagement, while also ensuring consistency and timelessness.

(Personal Work)CLIENT: AthletaPROJECT DESCRIPTION: In this project, the project group I worked with was tasked to introduce a new marketing and re-branding strategy for Athleta. Asides from working on design and marketing collaterals, we a… — (Personal Work)
CLIENT: Athleta
PROJECT DESCRIPTION: In this project, the project group I worked with was tasked to introduce a new marketing and re-branding strategy for Athleta. Asides from working on design and marketing collaterals, we also worked on the problems relating to the store design of its retail space. We introduced social engagement to the stores to help bring in traffic in relation to re-mapping the layout to create a better customer experience.

(Personal Work)CLIENT: NYC MedicsPROJECT DESCRIPTION: In this project, I worked a whole semester (4 months) with a real client to help develop a new branding for an emergency medical company. I was tasked to creatd an identity that would r… — (Personal Work)
CLIENT: NYC Medics
PROJECT DESCRIPTION: In this project, I worked a whole semester (4 months) with a real client to help develop a new branding for an emergency medical company. I was tasked to creatd an identity that would represent what the brand's future and current services, while ensuring collaterals are in line with the brand's mission.