http://www.breakfastforchamps.com/blog daily 0.75 2014-09-24 https://static1.squarespace.com/static/537431c6e4b0510c9a82de85/t/54692f26e4b0fe8c230f5679/1412367919769/IMG_0587-1.jpg Blog http://www.breakfastforchamps.com/new-index daily 0.75 2015-03-05 https://static1.squarespace.com/static/537431c6e4b0510c9a82de85/t/54f87cc4e4b087f9c65bb003/1425571014242/ Works https://static1.squarespace.com/static/537431c6e4b0510c9a82de85/t/54f8831be4b064cc651262c3/1425572639565/ Works https://static1.squarespace.com/static/537431c6e4b0510c9a82de85/t/54f87db8e4b0e50fb044c3c1/1425570544521/ Works https://static1.squarespace.com/static/537431c6e4b0510c9a82de85/t/54f88913e4b0d74787ccbc28/1425574168345/ Works https://static1.squarespace.com/static/537431c6e4b0510c9a82de85/t/54f88822e4b004830689437f/1425573933503/ Works https://static1.squarespace.com/static/537431c6e4b0510c9a82de85/t/54f87f2fe4b09d74913466f0/1425571641621/ Works https://static1.squarespace.com/static/537431c6e4b0510c9a82de85/t/54f880e7e4b0cedeae4b0662/1425572077176/ Works https://static1.squarespace.com/static/537431c6e4b0510c9a82de85/t/54f88599e4b0071d5ca7a3ac/1425573287733/ Works https://static1.squarespace.com/static/537431c6e4b0510c9a82de85/t/54f87cd6e4b087f9c65bb070/1425571032629/TOS.jpg Works https://static1.squarespace.com/static/537431c6e4b0510c9a82de85/t/54f885b6e4b0071d5ca7a43d/1425573311048/Metro.jpg Works https://static1.squarespace.com/static/537431c6e4b0510c9a82de85/t/54f87db8e4b0e50fb044c3c0/1425570850147/ShapeShifters+AlbumBG.jpg Works https://static1.squarespace.com/static/537431c6e4b0510c9a82de85/t/54f87f48e4b09d7491346794/1425571662141/WalkNYC.jpg Works https://static1.squarespace.com/static/537431c6e4b0510c9a82de85/t/54f8832ce4b064cc6512631d/1425572656778/CitiAfterHours.jpg Works https://static1.squarespace.com/static/537431c6e4b0510c9a82de85/t/54f880f8e4b0cedeae4b06cc/1425572092947/CloseUp.jpg Works https://static1.squarespace.com/static/537431c6e4b0510c9a82de85/t/54f8880fe4b00483068942e2/1425573906839/CornerHotel.jpg Works http://www.breakfastforchamps.com/bio daily 1.0 2016-12-08 https://static1.squarespace.com/static/537431c6e4b0510c9a82de85/t/5825199cb3db2be01c678e32/1478826408786/14642434_10210125636925803_7983314598952057686_n.jpg Home https://static1.squarespace.com/static/537431c6e4b0510c9a82de85/t/5824f5986b8f5b17e4ce9a23/1478817177135/BG2.jpg Home https://static1.squarespace.com/static/537431c6e4b0510c9a82de85/t/5824f5c4893fc0bcfbad26ca/1478817221489/BG1.jpg Home http://www.breakfastforchamps.com/team daily 0.75 2014-11-16 https://static1.squarespace.com/static/537431c6e4b0510c9a82de85/54692da2e4b0e3880c8e726c/54692da2e4b0e3880c8e7271/1412436651776/profile_0004_Layer+1-5.jpg Our Team http://www.breakfastforchamps.com/about daily 0.75 2015-03-05 https://static1.squarespace.com/static/537431c6e4b0510c9a82de85/t/54f876b7e4b004830688d70c/1425569469196/ About Me http://www.breakfastforchamps.com/new-page daily 0.75 2015-03-05 http://www.breakfastforchamps.com/contact daily 0.75 2016-12-08 http://www.breakfastforchamps.com/design-thinking daily 0.75 2016-12-08 https://static1.squarespace.com/static/537431c6e4b0510c9a82de85/t/582515d1414fb5e851c9be85/1478825425867/Banner1.jpg services https://static1.squarespace.com/static/537431c6e4b0510c9a82de85/t/582517005016e1763e475904/1478825728793/Banner2.jpg services http://www.breakfastforchamps.com/branding daily 0.75 2016-12-08 https://static1.squarespace.com/static/537431c6e4b0510c9a82de85/t/5848c01be6f2e14dcf3493d4/1481163246958/NYCMedics.jpg Branding (Personal Work) CLIENT: NYC Medics PROJECT DESCRIPTION: In this project, I worked a whole semester (4 months) with a real client to help develop a new branding for an emergency medical company. I was tasked to creatd an identity that would represent what the brand's future and current services, while ensuring collaterals are in line with the brand's mission. https://static1.squarespace.com/static/537431c6e4b0510c9a82de85/t/5848bd755016e1964203d59a/1481163250848/ Branding (Personal Work) CLIENT: Athleta PROJECT DESCRIPTION: In this project, the project group I worked with was tasked to introduce a new marketing and re-branding strategy for Athleta. Asides from working on design and marketing collaterals, we also worked on the problems relating to the store design of its retail space. We introduced social engagement to the stores to help bring in traffic in relation to re-mapping the layout to create a better customer experience. https://static1.squarespace.com/static/537431c6e4b0510c9a82de85/t/5848bd56e6f2e14dcf346ba0/1481163239144/ Branding (Personal Work) CLIENT: The Corner Hotel PROJECT DESCRIPTION: For this project, I collaborated with an interior designer, working on spatial design and graphics to brand and create an aligned identity. The designs introduced provoke the notion of sustainability and social engagement, while also ensuring consistency and timelessness. http://www.breakfastforchamps.com/design-thinking-1 daily 0.75 2016-12-09 https://static1.squarespace.com/static/537431c6e4b0510c9a82de85/t/5848c1642994ca9650bef659/1481163225401/Cityinourmind.jpg Design Thinking (Personal Work with Maurice Dusault and Phyo Htet Htet Aung) CLIENT: City In Our Mind PROJECT DESCRIPTION: For this project, my group decided to capture memories of people in the city, by allowing them to upload stories/memories at places where they had memorable ones. The stories/memories would then be uploaded to a website, and users are be able to explore them. The project strived to bring a more enriching experience to the city, while bringing value to areas of the city that are often overlooked. https://static1.squarespace.com/static/537431c6e4b0510c9a82de85/t/5848c1cb197aeadffbad73e9/1481163219464/FoodDesign.jpg Design Thinking (Personal Work) CLIENT: Food Design Conference PROJECT DESCRIPTION: While attending a food design conference at The New School, I decided to embark on a set of slides to introduce a design tool-kit that describes ways in which design could be incorporated into food to change our perception of food and culture. https://static1.squarespace.com/static/537431c6e4b0510c9a82de85/t/584af5f1e4fcb54e4808d7df/1481307639775/ Design Thinking (Personal Work with Megan Jana and Phi Tran) CLIENT: Canvas PROJECT DESCRIPTION: For this project, I worked in a group to rethink and redesign the user-experience of Canvas. We introduced an element of personalization by incorporating customizable profiles and looks for users, while simplifying the flow and icons that are involved in the site. Prototyping through A/B testing, and user-centric approaches, we were able to gather feedback to execute a better version of Canvas for students. http://www.breakfastforchamps.com/social-advertising daily 0.75 2016-12-08 https://static1.squarespace.com/static/537431c6e4b0510c9a82de85/t/5848c24cd482e9803425d7dd/1481163650283/CloseUp.jpg Social Engagement (Arcade Singapore) CLIENT: CloseUp PROJECT DESCRIPTION: I was tasked to design advertising campaign that encompassed the use of strong social media engagement through a streamed comedy show, native live feed, and an online game experience. https://static1.squarespace.com/static/537431c6e4b0510c9a82de85/t/5848c2dbbe6594d06da41453/1481163637417/ShapeShifters+Album.jpg Social Engagement (Personal Work) CLIENT: Ariffin Jamar PROJECT DESCRIPTION: Designed a CD cover and insert for a Singapore-based photographer. The CD album was based on songs from The Shapeshifters, photos were taken through a film camera, hence the idea of merging modern graphical elements with traditional photography medium was promoted in the design intermix. https://static1.squarespace.com/static/537431c6e4b0510c9a82de85/t/5848c246893fc0d4d0c7de79/1481163655129/WalkNYC.jpg Social Engagement (Personal Work) CLIENT: WalkNYC PROJECT DESCRIPTION: For this project, I created an online campaign that strives to promote walking in New York City. Using the tools of gamification and real-time content, users were engaged to walk around the city to play the game to receive rewards. This incentivizes users to walk more, to be on the top of the ladder. The notion and meaning of walking was then seen questioned and provoked. https://static1.squarespace.com/static/537431c6e4b0510c9a82de85/t/5848c2c8e4fcb5d734a39d07/1481163631703/ Social Engagement (Personal Work) CLIENT: Crank Arm Steady / Sup Clothing PROJECT DESCRIPTION: Designed a set of posters and stickers for a local cycling event that incorporated clear and modern imagery. https://static1.squarespace.com/static/537431c6e4b0510c9a82de85/t/5848c25359cc68590d380581/1481163643635/CitiAfterHours.jpg Social Engagement (Arcade Singapore) CLIENT: Citibank PROJECT DESCRIPTION: While working at Arcade agency I worked with a team to create a campaign to promote the bank's services and credit cards. We decided to add a level of gamification to using the card, while creating an internal social network around the users who are using the card by providing locality information and trending spots of where the card was used. http://www.breakfastforchamps.com/shop daily 0.75 2014-09-25 https://static1.squarespace.com/static/537431c6e4b0510c9a82de85/t/54692ff7e4b0dc0a73f1f624/1412368114530/TOP+VIEW-1.jpg Shop